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Anti Energy Drink

Are consumers tired of energy drinks? According to global analysts Mintel, the number of consumers taking energy drinks/shots has remained at a flat 15 percent between 2007 and 2009. It may be time for supplement manufacturers to develop more energy drink products, containing less caffeine, less sugar and more nutrition and flavora"energy products that would suit the needs of a wider audience.

Energy drinks are consumed mostly for their stimulant effect produced by a caffeine content which could range from 50 to 505 mg per can or bottle. Up until now, energy drink companies have been producing products with alluring names such as "Full Throttle" and "Rockstar", mainly targeting young males. Promotional campaigns sponsoring campus concerts and parties have made energy drinks a national craze among students. But, according to global analysts Mintel, beyond the youth category, energy drink manufacturers are having a tough time attracting new customers.

Data from the Mintel Global Market Navigator (GMN) reveals just why energy drinks may have lost their drive. Amongst non-users of energy drinks, 48 percent find them too expensive, 43 percent say they have too much caffeine, and 43 percent believe that energy drinks/shots are just not good for their health. According to the same survey, approximately 16 percent of people surveyed said they would be willing to try free samples of a new energy product. Many of these said they would prefer energy drinks with natural ingredients.

Supplement Manufacturers Can Fill Unmet Consumer Needs
As Americans grow more health-conscious, energy products that give a healthy boost of energy along with nutritional health benefits are attracting more attention.

In order to gain more market share, manufacturers may want to consider turning their advertising efforts to target older consumers. A consumer research study by Mintel revealed that men and women over the age of 55 are more active and one-third of them would consider purchasing an energy or cereal bar.

Ingredients for Nutritional Energy Products
The concept of an energy drink is popular as people continue to look for more and more ways to keep up with their hectic lifestyles. Energy products are typically manufactured in the form of energy drinks as this is the most convenient form of delivery. It also offers quick bio-availability of nutrients.
A healthy formula may include:

Quercetin, a flavonoid found in the skin of fruits such as blueberries and apples. Concentrated forms of quercetin promote sustained energy levels. It is an antioxidant that has anti-inflammatory properties and promotes sustained energy levels.1-2

Green tea is rich in antioxidants, particularly EGCG (epigallocatechin gallate), which is supported by a growing body of scientific research for promoting heart health, immune health and also known to help "burn calories".3 Green tea does have a caffeine content but it is about 12 percent of the caffeine content found in energy drinks such as "Red Bull".

Co-enzyme Q10. This vitamin-like substance is found in the mitochondria of every cell and is required in the production of cellular energy.4

Ginseng has been used for 2,000 years in Chinese medicine for promoting health, vitality and energy.5

Guarana contains a level of caffeine that is four times greater than that of coffee, with stimulating effects that longer lasting. It is one of the most popular natural ingredients in energy drinks because of its high caffeine content. It is also believed to stave off hunger.6

Rhodiola rosea is an herb found mainly in Siberia. It is an antioxidant believed to have adaptogenic properties. Some studies show that it relieves mental fatigue and may support cognitive functions.7

B-vitamins can be included in energy drinks to enhance nutritional value. They are known to play a role in energy production.8

D-ribose is a natural sugar that is known to enhance energy levels and promote heart functions. Only half as sweet as sucrose, D-ribose also helps to regulate healthy blood sugar levels.9-10

Customize a Healthy Energy Product
A good supplement manufacturer with a qualified research team can help you put together a formula that meets the needs of your consumer audience and has high potential to succeed in the marketplace.

Nutricap Labs, a high-quality supplement manufacturer with GMP-certified facilities, has just what you are looking fora"an experienced research team equipped with an advanced in-house lab facility and GMP-certified manufacturing. We can help you customize a formula that effectively meets your target audience and exceeds all quality manufacturing standards

References:

  1. Quercetin causes dose-related increases in energy expenditure and PGC1 in muscle of C57BL/6J mice, FASEB J. 2010 24:540.15)
  2. Quercetin increases brain and muscle mitochondrial biogenesis and exercise tolerance. Am J Physiol Regul Integr Comp Physiol. 2009;296:R1071-1077.
  3. A green tea extract high in catechins reduces body fat and cardiovascular risks in humans, Obesity (Silver Spring). 2007 Jun;15(6):1473-83.
  4. Influence of CoQ10 on autonomic nervous activity and energy metabolism during exercise in healthy subjects, J Nutr Sci Vitaminol (Tokyo). 2008 Aug;54(4):286-90.
  5. Regulation on energy metabolism and protection on mitochondria of Panax ginseng polysaccharide, Am J Chin Med. 2009;37(6):1139-52.
  6. GuaranA's Journey from Regional Tonic to Aphrodisiac and Global Energy Drink, Oxford Journals, Medicine, Evidence-based Compl. and Alt. Medicine, Volume 7, Number 3, Pp. 279-282.
  7. Evidence-based efficacy of adaptogens in fatigue, and molecular mechanisms related to their stress-protective activity, Curr Clin Pharmacol. 2009 Sep;4(3):198-219. Epub 2009 Sep 1.
  8. B-vitamins and exercise: does exercise alter requirements?, Int J Sport Nutr Exerc Metab. 2006 Oct;16(5):453-84.
  9. The use of D-ribose in chronic fatigue syndrome and fibromyalgia: a pilot study, J Altern Complement Med. 2006 Nov;12(9):857-62.
  10. d-Ribose improves diastolic function and quality of life in congestive heart failure patients: a prospective feasibility study, Oxford Journals, Medicine, European Journal of Heart Failure, Volume5, Issue5, Pp. 615-619.

Frequently Asked Questions

  1. QUESTION:
    Where can i find the purple anti energy drink called drank?
    I live in Warren Michigan and am looking for the anti energy drink called purple drank or something similiar to it.. Are there any stores in the area that sell it??

    • ANSWER:
      http://www.drankbeverage.com/
      It helped me find out more about it.

  2. QUESTION:
    Can I buy the purple "Drank" anti-energy drink in San Antonio, Texas?
    I know the purple anti-energy drink, Drank, is avaliable in Houston and some other Texas cities, but does anybody know if anyone in the San Antonio area sells it? Even surrounding cities!

    • ANSWER:
      Yes. It is available but I do not personally know of any vendors. I do know a consumer.

  3. QUESTION:
    Where can i buy "drank the anti energy drink" in stockton california?
    i have trouble sleeping and recently found out about drank anti energy but i don't know where i can get it in stockton. if you know where i can find it in stockton or elk grove will you let me know? thanks.

    • ANSWER:
      You may have to send of for it......happy sleeping

  4. QUESTION:
    Where Can I Buy Drank Anti-Energy Drink in Toronto?
    There's this new drink anti energy called drank. Its purple (Based on Syzzurp/Lean) anyways I'd like to know where I can buy this in Toronto and if not at least a decent online retailer.

    • ANSWER:
      Drank relaxation drink:
      http://www.amazon.com/gp/product/B00273Z90O?ie=UTF8&tag=innovatincuba-20
      Drank relaxation shots:
      http://www.amazon.com/gp/product/B0027BLKAO?ie=UTF8&tag=innovatincuba-20

  5. QUESTION:
    Have you tried Malava - the anti-energy drink? It seems to good to be true!?
    Malava is the world's first anti-energy drink. It offers a sense of well being and clarity instead of a sugar/caffiene jolt.

    Its active ingredient is Kava, an herbal root that is used in ceremonies in the South Pacific.

    Check out their website - www.malavabeverages.com

    I am doing my thesis on this product. Please let me know what you think of it.

    Thanks everyone!

    • ANSWER:
      Nice plug.

  6. QUESTION:
    Has anyone tried the Anti-energy drink... Drank?
    If energy drinks get you drained out, do anti-energy drinks make you relax then you have a burst of energy?

    • ANSWER:
      Funny u asked this because I just ready about it in the new "The Source" magazine. Im from Tx but live in L.A. and Im just now hearing about it. I looked it up on ebay and it seems someone is trying to sell it in packs so the buyer can sell it on the streets bc its legal... Im curious to try it..anyone know if they sell it in L.A. ?

  7. QUESTION:
    where can i buy drank anti energy drink in the chicago area?
    i dont want to buy it online i just wanna get one or two i dont wanna spend 55$ on a whole pack of them
    plz and thanks!

    • ANSWER:
      Try Bovine's on Miller Blvd.

  8. QUESTION:
    where can i buy drank the anti energy drink?
    i am visiting friends in baton rouge louisiana and i was telling them about the purple drank that "slows your roll" and i dont know where to buy it here. any suggestions? where im from i normally find it in gas stations but i havent looked here yet.

    • ANSWER:
      That would be alcohol.... alcohol is a depressant, and therefore the opposite of an energy drink.

  9. QUESTION:
    Where can I buy Slow Cow anti-energy drink?
    A website is preferable here. I know my local stores don't carry it.
    This is not a trick question. Just tossin' that out there.

    • ANSWER:
      You can't yet. Its coming out in a few months.

  10. QUESTION:
    Where can I buy the "anti-energy drink," Drank in Minnesota?
    I have heard that the drink has a distribute in Minnesota but I want to know where exactly I can buy this product cuz it looks cool. If anyone has seen it in gas stations or liquor stores let me know!

    p.s. I live in champlin

    • ANSWER:
      Use this: http://www.drankbeverage.com/Distributors.html

  11. QUESTION:
    Where can I buy Drank, the Anti-Energy Drink, in Dallas, TX?
    I want an address. Or very specific location.
    Not in like Bedford or Grand Prarie.
    Somewhere ACTUALLY in Dallas.

    • ANSWER:
      Quick Trip Gas Stations Carry them.

      Quick Trip
      3230 W Mockingbird Ln
      Dallas, TX 75235

      Other locations in the DFW area:

      http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=quick+trip+gas+station,+dallas,+texas&sll=37.0625,-95.677068&sspn=28.611123,56.337891&ie=UTF8&ll=33.231796,-97.126007&spn=0.470968,0.88028&z=10&iwloc=C

  12. QUESTION:
    where can i buy "Drank" the anti energy drink with the slogan "slow your roll" that comes in a purple can

    • ANSWER:
      Convenience stores in Houston (company's headquarters), Dallas, Waco, Lubbock, Austin, Baton Rouge, Jackson, Lafayette, Las Vegas, Memphis, Shreveport

      These are the top cities offering them starting with Houston.

  13. QUESTION:
    where can i find a anti energy drink in Blaine MN?
    i have looked at all the gas stations and cvs and walgreens. Do you think one could be in cub or a dallor store. We dont have any sevens 11 around here either. Just really want to try one

    • ANSWER:
      anti energy?

      you would have to drink something that consumes energy

      i would suggest bacteria which can be found anywhere

  14. QUESTION:
    Has anyone tried or heard of the new anti-energy drink called "Sippin Syrup"?
    This guy came into my store printing up some promo stuff for the drink "Sippin Syrup". He said it's like Drank. He gave me a free bottle but I'm scared to drink it. I'm not gonna try it until I've heard of someone else that has.

    • ANSWER:
      Well
      ive never heard it
      sounds dangerous
      ehh i wouldnt drink it

  15. QUESTION:
    Where can I buy DRANK anti-energy drink in Houston, Texas and surrounding areas?

    • ANSWER:
      check their website.

      http://www.drankbeverage.com/Distributors.html

  16. QUESTION:
    Where can I buy the anti energy drink "Drank" in Las Vegas, NV?
    I can't find out where to get it besides online. If anyone knows what store has it please let me know!

    • ANSWER:
      you can buy it at walmart tomorrow! i have no clue where to get it before then

  17. QUESTION:
    Does that "Drank" anti-energy drink stuff work?
    I see it at a local convenience store and I want to know if it really works

    • ANSWER:
      It is all natural ingredients (herbal type stuff) from what I have heard it sounds like it does.

      I would like to try it, but I am not willing to pay the overinflated price.
      .

  18. QUESTION:
    Where do they sell DRANK (anti energy drink) in Seattle Washington?
    i cant find this product anywhere so if you know where they sell this please tell me!

    • ANSWER:
      You can buy it online.

  19. QUESTION:
    where can i find drank anti energy drink in massachusetts?

    • ANSWER:
      idk but you can get heroine from 2830 dropout pkwy its over by that industrial park near boston

  20. QUESTION:
    Does the anti-energy drink "Drank" have any caffeine in it?
    Yeah it's a stupid question but i can't have caffeine. I'm not allergic but I dont drink it.

    • ANSWER:
      It doesn't have any caffeine.

      If you go to the sources I listed and do Ctrl-F to search the word "caffeine" you'll see in all of the listed sources that it says there is no caffeine in the anti-energy drink Drank.

  21. QUESTION:
    where can I buy the anti energy drink Drank and how old do you have to be to buy it?
    I have been wanting to try it. please someone tell me

    • ANSWER:
      depending on where you live you can buy it at sams club (if you have a membership) thats the only place i know of! and you have to be 16 to buy it!

  22. QUESTION:
    DRANK anti energy drink?
    Is that "Drank" anti energy drink bad for you? I know it suppose to be all natural stuff but I just wanna make sure.

    • ANSWER:
      don't bother with energy drinks there really bad for you i did a science project on it and found out the energy drinks are a leading cause in death....just have some coffee...

  23. QUESTION:
    drank anti energy drink?
    does anyone know where in miami i can buy this drank anti energy drink???

    • ANSWER:
      That existss?

      wow cool
      i dunno sorry but dayumm i want one.

  24. QUESTION:
    Mixing energy drinks with anti energy drinks?
    I just learned about these anti energy drink things, that are supposed to calm you down. What if you mixed them with an energy drink? What would happen?

    • ANSWER:
      Maybe a rush followed by a huge crash

  25. QUESTION:
    Where can I buy the Anti- energy drink "Drank" in MD?
    Preferrably anywhere near the dc metro area.

    • ANSWER:
      drank "booty sweat"

  26. QUESTION:
    where can i find a Drank "anti-energy drink" in Jacksonville Florida?
    i cant find it anywhere! help me please (:

    • ANSWER:
      Circle K has them here in Pensacola.

  27. QUESTION:
    Where can you find "Drank" the anti-energy drink in Nashville, TN?

    • ANSWER:
      According to http://www.drankbeverage.com/Distributors.html , Layfield energy Inc.

  28. QUESTION:
    where can i find a drank anti energy drink in oregon?

    also known as weed in a can

    • ANSWER:
      Hah??????????

  29. QUESTION:
    Can I buy the purple "Drank" anti-energy drink in minnesota?

    • ANSWER:
      yes you can. I don't know where you are from, but I've seen it in my town at Cenex, and also a Tesoro. Good luck. It's great stuff!

  30. QUESTION:
    Where can i find Drank(Anti energy drink) in Waco Texas?

    • ANSWER:
      At 7-11 and other convenience stores.

  31. QUESTION:
    Where can I buy Drank anti-energy drink in Indiana?
    I live in New Castle, so anywhere close? :)

    • ANSWER:
      Star Bucks?

  32. QUESTION:
    Where in Queens can I buy drank the anti energy drink?
    IMA GRIP AND SIP
    slow your roll

    • ANSWER:
      Walmart,.

  33. QUESTION:
    what is this anti-energy drink called drank?
    what is this drank all about? does it make you high? if so does it make your eyes red? please give me some information about it.
    thanks

    • ANSWER:
      There's nothing illegal in it. I'm not sure exactly what IS in it but the guy that answered before me already told you apparently. I've had it and it really does take all your energy away. It's kind of fun but then you ask yourself, "Why the f*** did I drink this, again?".

  34. QUESTION:
    where in houston can i buy drank anti-energy drink?

    • ANSWER:
      I don't know where you can buy drank in houston. But you can buy an 8 pack online for .95

      http://www.amazon.com/Pack-Drank-Extreme-Relaxation-Beverage/dp/B002J5JDJ8

  35. QUESTION:
    where do they sell DRANK (anti-energy drink) in portland oregon?
    please!!!

    • ANSWER:
      well in Houston they sell it at Walgreens and at some of the not-so-fancy gas stations

  36. QUESTION:
    where can i buy "DRANK" anti-energy drink?
    slow your roll.

    i live in staten island, ny.

    anywhere in the tri-state area?? lol i haven't seen it.

    • ANSWER:
      Wow, no clue. I haven't even heard of it down here in Texas, and my friends and I are junkies for weird things like that!

      How did you hear of it? If you know of it from a friend you should ask them. From what I've seen on the internet its pretty new and should be very hard to find. Until then, you should check every convenience store you happen to walk into and also your surrounding grocery stores, like Walmart.

  37. QUESTION:
    where do they sell Drank the (anti-energy) drink?

    • ANSWER:
      If you spend 5 seconds on their website they tell you exactly where to go: http://dankenergydrinks.com/where-to-buy/

  38. QUESTION:
    where can i get DRANK" anti-energy drink in niagara falls ontario?

    • ANSWER:
      antienergy so it puts you to sleep? that sounds good, ill have to try some

  39. QUESTION:
    Where can I buy Drank, the Anti-Energy Drink, in North Dallas, TX?

    • ANSWER:
      http://en.wikipedia.org/wiki/Drank_(soda)
      http://www.drankbeverage.com

      http://www.drankbeverage.com/Store.html
      16 Oz Drank Case (24 Cans)
      Standard Ground Shipping
      7–10 Business Days
      Continental U.S. Only .95

      Express Shipping
      5 Business Days
      Continental U.S. Only
      .95

      2 Oz Drank Deuce (12 Cans)
      Standard Ground Shipping
      7–10 Business Days
      Continental U.S. Only .95

      Want to know where to find it?
      http://www.drankbeverage.com/Distributors.html
      (click on your state)

      Texas

      360 Distribution Inc.
      11127 Shady Trail
      Dallas TX 75229
      DrankInfo@gmail.com

      WARNING!
      The reverse phone number search resulted with the information below:

      (214) 497-3685
      This number is a cell phone based in Grand Prairie, TX and is unpublished.

      http://www.whitepages.com/search/ReversePhone?full_phone=214-497-3685

      Be wary of dealing with a business operating from a cell phone.

      That was pretty simple to do!

  40. QUESTION:
    Is it ok to drink energy drinks while taking anti-biotics?
    I'm taking anti-biotics for my ear infection, I had my trigas pierced and it got infected so doctor told me to take anti-biotics for a week, its been 4 days and today I had a energy drink and Im not sure if its ok.
    I know you shouldnt really drink alchohol but I wonder if the same applies for energy drinks?

    I POSTED THIS IN LGBT ASWELL BECAUSE I LOVE YOU GUYS! (and im gay myself) :D

    • ANSWER:
      yes it is okay, I am doing it right now. It doesn't do anything to you. Your body will get rid of the drink in a few hours. Besides if there was a problem either the doctor or the pharmacy would have told you about it. The main thing is to not to mix certain prescriptions with alcohol. That is a big major no, no.

  41. QUESTION:
    does anyone know where I can find some "purple Drank"(the new anti-energy drink) in charlotte NC?

    • ANSWER:
      I think this is the closest it'll get:
      KB Distribution Inc.
      740 Smith Rd.
      Luray, TN 38352
      Phone: 731.879.0054
      H3drankman@aol.com
      Areas: Henderson TN, Jackson TN, Lexington TN, Selmer TN, Humboldt TN, Trenton TN, Counce TN, Savannah TN

  42. QUESTION:
    Drank Anti Energy Drink?
    Theres this drink called drank. Its the opposite of an energy drink in that it is basically mellows you out and what not. its SUPPOSABLY natural. is it harmfull or not.

    • ANSWER:
      Its not harmful at all. I was actually skeptical of the drink, but I decided to go for it.

      Its ingredients include valarian root, and meletonin, which calm you down. Its alot safer than energy drinks, which have high amounts of sugar, taurine, and diffrent things.

      I highly suggest that you do not drive or do anything crazy while drinking this. I am a stocky guy, but it made me sleepy after finishing 3/4 of the can.

      It doesnt taste bad either. I think its more of a novelty drink, but it does work.

  43. QUESTION:
    where can i purchase Drank - anti energy drink in northeast alabama?
    anniston area

    • ANSWER:
      I've purchased it online from eBay which worked well.

      I don't know about buying it locally though, sorry.

  44. QUESTION:
    What stores/shops in Missouri sell, the anti-energy drink, Drank?(In the St. Louis area)?
    WHERE IS DRANK SOLD???(IN the St. Louis area) names and addresses of stores if available

    • ANSWER:
      I don't know the name of it ( the drink) but there is an anti-energy drink that is sold at Coast to Coast. 270- N. Lindbergh about 1/4 mile up on the left. It is across the street from Outback Steak House.

  45. QUESTION:
    where can you buy drank in houston? you know that new anti energy drink. i know some stores sell it but do you?

    • ANSWER:
      By Drank.. do you mean the purple stuff, or syrup?? Because that's illegal!!

  46. QUESTION:
    where can I buy drank anti energy drinks?
    I am looking to buy DRANK anti energy drinks in Los Angeles California.

    • ANSWER:
      http://www.drankbeverage.com/Store.html

      Right there.

  47. QUESTION:
    have you ever smoked weed while drinking the anti-energy drink purple drank?

    • ANSWER:
      No. No I haven't.

  48. QUESTION:
    Drank anti energy drink?
    where do I buy it in real life? Does it do anything or is it just soda? Whats in it?

    • ANSWER:
      ant-energy drink? sounds like Guinness!

  49. QUESTION:
    is it ok to drink coffee after drinking a drank?(anti-energy drink)?

    • ANSWER:
      :) i suppose so lol

      good luck with that ♥

  50. QUESTION:
    Where can i buy ''slow cow'' anti energy drink?!!!!!!!!!!!!!!!!!!!!!!!!…?
    I tried to order it of there website but i don't live in canada so they won't ship it to me!!!!!!!And i don't have a 7 eleven store ANYWHERE around me!!!where is a place where i can buy it online!!!!!!!!!!!I really want it

    • ANSWER:
      local gas station


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