Monster Energy Drinks

Distribution

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico. Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to Coca-Cola Enterprises, Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.

Ingredients

Original Monster Energy Supplement Facts.

100 kcal = 418 kJ

The caffeine content of Monster energy drinks is 10mg/oz (34mg/dL, 1.75mmol/L), or 160mg for a 16oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16oz size, and it is not recommended for pregnant women, children under 10 years old, or people who are sensitive to caffeine.

Ingredients: Carbonated Water, Sucrose, Glucose (broken down sucrose),Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, Cyancobalamin.

Flavors

Monster Energy has various flavors nationwide, there is:

Monster Energy 8 oz. 16 oz. 24 oz. and 32 oz.

Monster Low Carb 8 oz. 16 oz. 24 oz. and 32 oz.

Monster Assault 8 oz. 16 oz. and 24 oz.

Monster Khaos 8 oz. 16 oz. and 24 oz.

Monster M-80 8 oz. 16 oz. and 24 oz.

Monster MIXXD 8 oz. 16 oz. and 24 oz.

Monster Import 18.45 oz.

Monster Heavy Metal 32 oz.

Monster DUB Edition 32 oz. *A limited-run Monster/DUB Magazine grape-flavored energy drink*

Monster recently released a new brand called Nitrous Monster, which contains Nitrogenated and Carbonated water:

Nitrous Monster Anti gravity 12 oz.

Nitrous Monster Super Dry 12 oz.

Nitrous Monster Killer-B 12 oz.

Monster Also has 3oz energy shots called Hitman Energy Shooters:

Monster Hitman Regular

Monster Hitman Lobo

Monster Hitman Sniper

Coffee and tea flavors:

Java Monster Chai hai 15 oz.

Java Monster Lo-Ball 15 oz.

Java Monster Irish Blend 15 oz.

Java Monster Russian 15 oz.

Java Monster Nut Up 15 oz.

Java Monster Originale 15 oz.

Java Monster Loca Moca 15 oz.

Java Monster Mean Bean 15 oz.

Java Monster Big Black 15 oz.

A more recent coffee brand called X-Presso, which also contains Nitrogenated Water:

X-Presso Monster Hammer 6.75 oz.

Tour water is natural spring water with added caffeine and electrolytes and lemon/lime juice and is not available for the public only for sponsored athletes and bands and is in a 750ml bottle.

Flavors only available in Europe:

Monster Ripper (similar to M-80) 16 oz.

Monster Export 18.4 oz.

Endorsements

Monster Energy has many endorsements with sportspeople. The list includes; Rob Dyrdek, a professional skater, who is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile, which was purchased for Dyrdek; Rupert Davies, professional snowboarder;monster nitro 12 0z

Greg Hancock, a former World Speedway Champion; Paul Tracy, a former Champ Car now IRL driver, who sports the Monster logo on his hats and helmet; Jenson Button the Formula One driver and 2009 World Champion, sported the "M" Monster logo on his new crash helmet from the 2009 British Grand Prix onwards; Jamie Whincup, the Australian V8 Supercar Champion, wears Monster colours on his crash helmet; Dean Kearney, the Irish drift driver who competes in the Prodrift series; Ken Block, the American rally driver; Ricky Carmichael wore a Monster Energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a large "M" Monster logo on the hood; Robby Gordon is sponsored by Monster on his NASCAR Sprint Cup cars and his Offroad racing trucks.

Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki". Valentino Rossi's race cap bears a Monster logo, as do the Tech 3 Yamaha bikes of Colin Edwards and James Toseland. Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the 'X Games,' and features in the videogame 'Colin Mcrae DiRT 2'

In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.

In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.

Notable events

In September 2009, Hansen Natural petitioned Rock Art Brewery to cease and desist from using the name Vermonster on one of its beers due to Hansen's alleged similarity to Monster's trademark. Hansen Beverage Co. sought reimbursement for legal expenses and asked Rock Art to abandon a trademark application. Hansen has trademarks for onster and onster Energy." In October 2009, Monster Energy and other Hansen Natural products were being boycotted by several retailers in support of local Rock Art Brewery.

Since the 1980s, multiple companies have created beersany predating Monster Energy's creationith monster related names. Examples include Monster Ale brewed by the Brooklyn Brewery and Green Monster brewed by Deschutes Brewery in Bend, Oregon.